Shinderman Café is a boutique coffee and pastry shop located in Alhambra, California. In 2018, the Shinderman Cafe went under new ownership and was remolded. During this phase, a new logo for the brand was needed. The Shinderman Café is known for its cozy atmosphere, authentic pastries, and traditional coffee drinks. Through these brand attributes, I developed a new logo for the Shinderman Café.